Difference: Bounce Rate and Exit Rate
Bounce Rate: A bounce is a single-page session on your site. Bounce rate calculated as single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page. Session 1: Page B > Page A > Page C > Exit Session 2: Page B > Exit Session 3: Page A > Page C > Page B > Exit Session 4: Page C > Exit Session 5: Page B > Page C > Page A > Exit Bounce Rate Bounce Rate of pages Page A: 0% Page B: 33% Page C: 100% Exit Rate: The number of people who exit your website after landing on a page and compares it to the total number of views the page received. Session 1: Page B > Page A > Page C > Exit Session 2: Page B > Exit Session 3: Page A > Page C > Page B > Exit Session 4: Page C > Exit Session 5: Page B > Page C > Page A > Exit Exit Rate Exit Rate of pages Page A: 33% (3 sessions included Page A, 1 session exited from Page A) P...