Google Panda Update: Effect and Recovery Tips


Google Panda Update

Google has an algorithm named Google Panda which comes from Google engineer "Navneet Panda" on February 2011. It was also initially known as "Google Farmer Update".

Google's Panda Update is a search filter to stop sites with poor quality content from working their way into Google's top search results. It is aimed to lower the rank of "low-quality sites" or "thin sites".  Sites having lower quality content are likely to find negative impact by Panda.

As a result higher quality content is often rewarded with higher rankings, while low-quality content drops. Google Panda is a domain level penalty. A few low-quality posts can drop overall domain ranking.


Google Panda Update
Triggers for Panda
  • Thin content

  • Duplicate content

  • Low-quality content

  • Lack of authority/trustworthiness

  • Content farming

  • Low-quality user-generated content

  • High ad-to-content ratio

  • Low-quality content surrounding affiliate links

How to know site hit by Panda?

A site can be affected by two ways: Manual Action and Algorithmic Penalty

Manual Action Penalty: Google leave you a message in your Webmaster Tools (Search Console) letting you know that a page on your site, or possibly your entire site, has a penalty.

Algorithmic Penalty: Algorithmic penalties leave no message telling you what is wrong. At first you will see a drop in organic traffic. There are lots of reasons in traffic drop, you should check your rankings, once you have to verified that the drop in traffic is not related to another issue.

How to recover from Google Panda effect
  • Write quality content:
  • LSI words
  • Remove unnecessary pages/posts from Google search
  • Remove Low quality content
  • Duplicate content
  • URL Canonicalization

Last Google Panda 4.2 Update rolled out on July 18, 2015.

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