Not Set and Not Provided in Google Analytics


Not Set
  • Not from Search Engines
  • Traffic sources are Direct, Referrals
  • Google Adwords not linked with Google Analytics account

The ‘Keyword’ (Not Set) means that the user didn’t come to your site through a particular keyword, It might be from an odd search engine that doesn’t pass that info. Not Set, does not have a keyword, ad content or any other campaign information associated with the visit. They came to your site directly or through a referral site includes traffic coming from email.


 Not Provided
  • Secured search after logged in

Users who are logged into their Google Accounts (Gmail, YouTube, Doc, Calendar, Apps, etc) performed any keywords searched organically, will show up in your Google Analytics reports as (Not Provided).

Not Set-Not Provided


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