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Google Panda Update: Effect and Recovery Tips

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Google has an algorithm named Google Panda which comes from Google engineer "Navneet Panda" on February 2011. It was also initially known as "Google Farmer Update". Google's Panda Update is a search filter to stop sites with poor quality content from working their way into Google's top search results. It is aimed to lower the rank of "low-quality sites" or "thin sites".   Sites having lower quality content are likely to find negative impact by Panda. As a result higher quality content is often rewarded with higher rankings, while low-quality content drops. Google Panda is a domain level penalty. A few low-quality posts can drop overall domain ranking. Triggers for Panda Thin content Duplicate content Low-quality content Lack of authority/trustworthiness Content farming Low-quality user-generated content High ad-to-content ratio Low-quality content surrounding...
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Not Set and Not Provided in Google Analytics

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Not Set Not from Search Engines Traffic sources are Direct, Referrals Google Adwords not linked with Google Analytics account The ‘Keyword’ (Not Set) means that the user didn’t come to your site through a particular keyword, It might be from an odd search engine that doesn’t pass that info. Not Set, does not have a keyword, ad content or any other campaign information associated with the visit. They came to your site directly or through a referral site includes traffic coming from email. Not Provided Secured search after logged in Users who are logged into their Google Accounts (Gmail, YouTube, Doc, Calendar, Apps, etc) performed any keywords searched organically, will show up in your Google Analytics reports as (Not Provided).
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Difference: Bounce Rate and Exit Rate

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Bounce Rate: A bounce is a single-page session on your site. Bounce rate calculated as single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page. Session 1: Page B > Page A > Page C > Exit Session 2: Page B > Exit Session 3: Page A > Page C > Page B > Exit Session 4: Page C > Exit Session 5: Page B > Page C > Page A > Exit Bounce Rate Bounce Rate of pages Page A: 0% Page B: 33% Page C: 100% Exit Rate: The number of people who exit your website after landing on a page and compares it to the total number of views the page received. Session 1: Page B > Page A > Page C > Exit Session 2: Page B > Exit Session 3: Page A > Page C > Page B > Exit Session 4: Page C > Exit Session 5: Page B > Page C > Page A > Exit Exit Rate Exit Rate of pages Page A: 33% (3 sessions included Page A, 1 session exited from Page A) P...
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